01 / THE BRIEF
A little nostalgia. A lot of ROAS.
Everyone knows Lava Lamp. The challenge was getting a new generation to actually want one.
With the holiday season as the goal, we started testing in Q2 - building hyper-segmented audiences around retail markets, exploring different creative territories, and looking for the combination of color, aesthetic, and message that could turn nostalgia into demand.
The strongest signals became the roadmap for Q4.
110%
YoY GROWTH
DTC REVENUE
172x
RETURN ON
AD SPEND
+81%
YoY GROWTH
RETAIL REVENUE
More searches. More stores. More oats.
02 / THE RESULTS
Paid media didn't just drive clicks. It moved products off the shelves.
What worked in the test markets became the blueprint for scale. We rolled the strategy into new geographies, continuously testing audiences, creative, and messaging across social and CTV to find what created demand - and what ultimately translated into sales.
The result was a paid strategy built to grow the entire business, not just the e-commerce channel.
NEXT CASE STUDY
Good ideas welcome. Bad ones too.
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